Factor A is a functional geometric grotesk, in a sense synthesizing the sans serif designs created in the beginning of the 20th century. Despite the cold geometry specific to this style, Factor A has warmth, thanks to, for example, a double-storey a, or a somewhat classic t. To name a few other font features, it has the same hight for caps and ascenders, low contrast, and a mix of rounded and sharp shapes. It has a large choice of alternates, enabled by the concept of the hand-drawn loop. These alternates can be used to funk up your titles and logos. Factor A family is compact but versatile and functional with 4 weights: Light, Regular, Medium and Bold. It can be used at both display and text sizes for branding, web, signage… etc.