Braaxe logotype

Logotype, custom lettering for Braaxe—an advertising agency from Paris, France.  

Braaxe is an advertising agency of around 50 people working in Paris, France and specialising in media campaigns for a range of amazing brands like Spotify, Occitane, Transavia, Sushi Shop... etc. In 2018 as the company was maturing and growing, the old logotype didn’t fit the more upscale positioning of the brand and needed a complete redesign. The idea of the axis present in the old logo was preserved but the proportions, composition and custom typography are all brand new.  The logo evokes elegance, style and a mix of tradition and modernity. It comes in 2 optical sizes and is variable.