Belka Type Family
This is a preview of Belka Type Family.
The work is still in progress…
Belka is an elegant type family designed for editorial use. Based on the classic 18th century Caslon proportions, it is a contemporary redesign that is perfect for newspapers, magazines and digital media. Belka Regular & Belka Italic are neutral and will not distract the reader but the titling options like Belka Stencil or Belka Black have a very strong voice and, beside their main purpose, can also serve as design elements.
Belka Stencil is a logical contribution to the family because the Regular has openings on lowercase a, r, g, k, and uppercase P, R, B, K, Q and Ampersand which gives these letters a somewhat stencilled look. Belka Stencil features similar proportions to the regular but has higher contrast and more geometric feel. The serifs are larger and more triangular. Rounded terminals are a perfect circle. This link to pure geometry reinforces Belka’s contemporary look & feel. Belka Stencil is designed to be used in large, titling sizes only.
Belka Italic contributes to the visual richness of the family. It’s angularity and relatively small angle gives it a contemporary look and feel. The letter shapes are hugely inspired by the calligraphic model and thus contrast quite strongly with the Regular.
My research and design process at Type@Paris was a path of thorns. Before the first sketches of Belka were born, I had spent 2.5 weeks designing 3 other typefaces that ended up being useless. Before having settled on my final model I had digitized my first calligraphy sketches, which were rather low contrast, then made a high-contrast version of them, and to make matters worse (or better…) designed something in between. Only after a severe but incredibly useful intervention from Henrik Kubel did I settle onto something that looks similar to Belka’s final designs. From that day the direction was set in stone and it took another 2.5 weeks of hard work to create the family. Start with Belka Regular and design a character set that includes ligatures, lining and non-ligning figures and basic punctuation. Then create Belka Black to be able to interpolate and get 3 additional weights – Semibold, Bold & Heavy. Design Belka Stencil and finally Belka Italic.
I feel like the real strength of Belka family is its richness and how its different parts work together to create numerous design possibilities and give text layouts exciting textures for a broad variety of media.
Graphic design for the fitness center was part of the larger interior graphics project for a 5000 sq m Alcon office a company based in Freiburg, Switzerland. Alcon is helping people see the world bett
The International Organization for Standardization (ISO) is an international standard-setting body composed of representatives from various national standards organizations. Founded on 23 February 194
corneliusbirch.com is an interactive and responsive website designed for an American writer Calvin Bench. This website's primary focus is its interactive story component. The story is accompanied by v
Lettering for ASSRAH tea factory
Amsycom is a real-estate management, consulting and office interior company based in Paris, France. As part of the general re-branding I was comissioned to create a brochure. It is printed on GF Smith
Kraft foods has recently bought LU, the leader of sweets and biscuits industry in France. Kraft Foods creates delicious experiences and makes us discover new sensations, that bring pleasure in our eve
Concept and animation for the New Year greeting card of Be One Too a coaching company based in Paris. The client is a big fan of a famous French cartoon Shadoks. This was an amazing starting point to
Sapps (Geraldine Savary) business cards are printed with red and silver foils. The name of the company is embossed and naturally debossed on the other side which works perfectly with the 'mirror' conc
A poster and band photo for an electro—pop band based in Paris. As a concept for the poster I took the lead track from the EP and turned it's original Mix Session into graphics. The poster became a vi
Concepts for logo and packaging. KISA Formula is a new line of cosmetic products launching for young, confident women. To emphasize the quality aspect which the company is so proud of, we chose clean