Logotype and branding for Astorp — an independent Swiss company specialised in corporate real estate and ‘work environment’, helping clients to make their workplace project a success. Astorp approached me to design a visual identity that would perfectly reflect their well structured and innovative approach to workplace environments as well as look ‘Swiss’ and cutting edge.
I came up with the identity system that builds upon the Swiss approach to typography and structured, minimal and modernist design that has a strong presence and style. The logotype comes in 3 optical sizes: standard, small and extra-small with the necessary adjustments of white space and letter proportions for each size. The bold use of negative space and a custom display typeface became the focal elements of the visual identity – instantly recognisable and easy to use, those elements unify and simplify the system. Smart iconography uses the white space in the same way as the typeface does and creates a surprising and memorable look.
TapeMag is an independent poster/publication about electronic music and the culture of the 80ies. The idea belongs to thetape a french electro-pop band based in Paris.
40 Weeks 40 Tapes is a project by the french electro band The Tape. The musicians composed produced and recorded one song every week for 40 weeks. Here are a few of the covers I designed for this proj
Concept and animation for the New Year greeting card of Be One Too a coaching company based in Paris. The client is a big fan of a famous French cartoon Shadoks. This was an amazing starting point to
As a part of the general rebranding I designed for AOS Studley I created those bookmarks to hand out at a conference instead of business cards.
Logotype (custom crafted lettering) for a new Parisian luxury tango shoe maker. Logotype is drawn in 2 optical sizes for regular use and for small sizes, where the contrast is reduced so that the
AOS Studley rethinks workplaces around the world. They believe that a well thought and well designed workplace can boost creativity and productivity. The brief was simple: we need a new year card.
For my personal business cards I decided to print 2 versions — black and white to give people the opportunity to choose whichever they like better. Sometimes they ask me if they can take both... Why n
Marilyn by Clyda is a French wrist–watch brand. We were commisioned to create an advertising campaing for the summer collection. The primary target for this watch are teenagers and so we decided to go
www.black-foundry.com Website and e-commerce platform for Black[Foundry] a company specialising in custom typeface design and font engineering. There are two main parts to the website : the fonts (