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Abrazo

Logotype (custom crafted lettering) and visual identity for a new Parisian luxury tango shoe maker.

Logotype is drawn in 2 optical sizes for regular use and for small sizes, where the contrast is reduced so that the thin parts of the word mark stay visible in print and on screen. The Ab ligature represents an Abrazo which literally translates from Spanish as ‘a hug’. (Illustration by Zuer Chen, non-commercial use)

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